The advent of the Internet paved new ways on how businesses can market their products and services. Brands from different industries now delve into forms of digital media to connect with prospects and communicate with existing patrons.
If you’re managing a new company, it’s imperative to invest in online marketing to increase your sales and boost your brand in the digital space. A Sprout Social research backs this up, as it shows that social media is used by one in three consumers to discover new products, services, or brands.
To maximize your digital marketing efforts, you can start by hiring a virtual assistant (VA) specializing in marketing. Read on to learn how to increase your brand recognition and leave a lasting impact on your customer base with help from an extra pair of expert hands in the team.
What is a Virtual Marketing Assistant?
A virtual marketing assistant is a professional who works remotely to assist you and your business with a wide range of marketing tasks. With their diverse set of skills, they can be an asset to your current marketing team without breaking the bank.
What Can a Virtual Marketing Assistant Do?
You can benefit from the expertise of a virtual marketing assistant in many ways. Let’s go over some of them.
Handle email marketing
Email marketing is vital in finding leads and building better relationships with your audience. A virtual marketing assistant can help draft well-written emails and manage your email marketing campaigns, saving you time and effort.
Design marketing materials
A VA skilled in graphic design can assist you in growing your brand recognition. They maintain your company’s visual assets across the various types of marketing content you need to send out.
Manage social media accounts
In today’s digital age, social media is key in growing a business, as it allows for effective and fun ways to reach out to leads and existing customers. An experienced virtual marketing assistant can manage your social media profiles as marketing platforms, which can translate to increased sales and customer engagement.
Schedule content creation and publishing
There are numerous types of content you can use to market your brand. Whether it be a blog post or listicle for your website or an infographic or quiz post for your social media accounts, a marketing VA can help set these to production accordingly for you.
Write compelling copy
In brand-building, a good copy goes a long way. With a VA onboard, your marketing efforts get a lift with well-written promotions for your products or services that can extend to your target audiences, especially in the digital space.
Monitor online advertisements
At some point, you will need to invest in digital ads to boost your social engagements and audience reach. Hiring a marketing VA who knows how to use ad tools for various online media platforms can push your team’s well-thought-out content to the right audiences.
Build links for content
A virtual marketing assistant specializing in search engine optimization can develop quality and relevant link-building strategies for your organization’s website or blog page. With their help, your brand can rank higher in search results, allowing more people to discover your products or services.
Analyze data to generate leads
Marketing helps build your database by attracting new leads to the business. When you have a VA proficient in analyzing your promotion performances across the board, you can generate leads better. They know which areas in your marketing need improvement and which ones are effective in sales conversion.
Why Hire a Virtual Marketing Assistant?
Want more reasons to hire a VA for your marketing needs? Here are a few pros they can bring to the table.
Improved business branding
A professional VA can elevate your brand with marketing strategies, getting your products and services at the forefront of your target market. With their expertise, they can find out who your ideal customers are, which you can use to create campaigns to increase engagement and, in turn, your revenue.
Increased efficiency
Having a marketing VA onboard means you can focus on other core business tasks that demand your full attention. VAs can work or assist on a list of elaborate and time-consuming marketing duties, increasing you and your team’s overall efficiency.
Reduced costs
Hiring a VA is more cost-effective than getting marketing agencies and consultants. Opting for in-house additions to your team can also be a more expensive choice, as they require fixed working terms, conditions, and benefits compared to independent contractors like VAs.
More targeted marketing efforts
A VA can identify your target demographic and monitor their online presence to help you plot marketing efforts fitting for their stage in the buying process. Doing so can increase traffic on your website and online platforms, which is always helpful for conversion.Â
Better and original content
An expert VA can help build a creative and unique marketing content portfolio for your business. With their assistance, your brand can build credibility and a following of customers, prospects, and other people in your niche through relevant and high-quality content.
Market Your Brand Right with a Virtual Assistant
In today’s day and age, all forms of online marketing should be leveraged by any business, and a virtual marketing assistant can do just that. Elevate your brand in the digital scene by partnering with a virtual assistant company to find the perfect addition to your marketing team.
Outsource Access can streamline your hiring process with their pool of dedicated and professional VA talents trained to assist companies across industries in achieving their goals. Learn how we can help amplify your brand, and get started with us today!
