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There’s a connotation that running a business in person is more likely to succeed compared to a remote setup. But with the help of technology and the availability of remote workers now, more than ever, it’s still possible to thrive apart. Regardless of industry, accounting is one of the most important business functions. It involves […]

Traditional marketing methods, such as poster ads and billboards, have helped businesses grow and thrive for a long time. However, companies must adjust their strategies as customer demands change, and technological advancements emerge.  Today, digital marketing is a cornerstone for many business operations, especially with the increasingly high number of people using the internet for […]

As W. Edwards Deming, a great engineer, once said, “Without data, you’re just another person with an opinion.” When running a business, having factual information through researching is important to manage your operations accordingly. Tested and proven data can make all the difference, not mere speculations. Doing research is also not a task you can […]

E-commerce has been around for a while, but the pandemic significantly accelerated its growth. When brick-and-mortar establishments closed due to lockdown and other travel restrictions, business owners, employees, and consumers had to stay home.  With no way for trade to push through other than via the digital space, the result was an unprecedented rise in […]

Marketing can make or break a business; that’s common industry knowledge. Today, the digital space has so many opportunities that it may be challenging to track new strategies to utilize.  For instance, there’s eCommerce marketing that, when done right, can get your business’s name out there in a competitive space like the retail market.  Social […]

Business management entails juggling tasks requiring the utmost strategy. Consider marketing; you need to understand who you’re selling to devise creative ways of elevating your brand. There’s also project management to help you stay on top of things and keep track of ongoing and future activities. And lest you forget, there’s people management. As a […]

The marketing world has seen its fastest evolution over the past decade. From mainly advertising in newspapers and TV commercials to social media and Google ads, businesses have and continue to innovate to stand out and meet the growing demands of their customers. Among many marketing efforts, content marketing has become one of the most […]

Social media addiction is real. In fact, social media users have passed the staggering 4.62 billion mark in January 2022. This massive and growing population is why businesses from all industries are marketing on the web now more than ever. Videos are arguably among the most effective online marketing tools today. They connect best with […]

Content writing is a vital marketing process for every business across any industry, as it helps build both physical and online presence while creating customer trust and establishing credibility. In addition, consistent and high-quality content is key to attracting new customers and retaining current ones, driving better business performance overall.  According to a HubSpot study, […]

All businesses aim to succeed, no matter what industry they belong to. To excel in your line of industry, a lot of preparation needs to go into every project you build. This rings true if you are a small business owner trying to make a name for your brand in the market.  Overseeing all aspects […]

Running a business means being able to adjust based on the ever-changing demands of the market. Whether it be upgrading sales efforts or modifying marketing campaigns, it all boils down to managing the workforce accordingly to continue driving numbers for your company. However, since the global outbreak of COVID-19 in 2020, most operations have transitioned […]

With today’s technological advancements, customers are setting higher expectations for the companies they do business with. As a result, these companies are pushing aggressive marketing campaigns, becoming more competitive than ever. Thus, your business needs to build a name and establish a niche to survive.  In terms of raising brand awareness, the internet is a […]