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E-commerce has been around for a while, but the pandemic significantly accelerated its growth. When brick-and-mortar establishments closed due to lockdown and other travel restrictions, business owners, employees, and consumers had to stay home.  With no way for trade to push through other than via the digital space, the result was an unprecedented rise in […]

Marketing can make or break a business; that’s common industry knowledge. Today, the digital space has so many opportunities that it may be challenging to track new strategies to utilize.  For instance, there’s eCommerce marketing that, when done right, can get your business’s name out there in a competitive space like the retail market.  Social […]

Business management entails juggling tasks requiring the utmost strategy. Consider marketing; you need to understand who you’re selling to devise creative ways of elevating your brand. There’s also project management to help you stay on top of things and keep track of ongoing and future activities. And lest you forget, there’s people management. As a […]

The marketing world has seen its fastest evolution over the past decade. From mainly advertising in newspapers and TV commercials to social media and Google ads, businesses have and continue to innovate to stand out and meet the growing demands of their customers. Among many marketing efforts, content marketing has become one of the most […]

Social media addiction is real. In fact, social media users have passed the staggering 4.62 billion mark in January 2022. This massive and growing population is why businesses from all industries are marketing on the web now more than ever. Videos are arguably among the most effective online marketing tools today. They connect best with […]

Content writing is a vital marketing process for every business across any industry, as it helps build both physical and online presence while creating customer trust and establishing credibility. In addition, consistent and high-quality content is key to attracting new customers and retaining current ones, driving better business performance overall.  According to a HubSpot study, […]

All businesses aim to succeed, no matter what industry they belong to. To excel in your line of industry, a lot of preparation needs to go into every project you build. This rings true if you are a small business owner trying to make a name for your brand in the market.  Overseeing all aspects […]

Running a business means being able to adjust based on the ever-changing demands of the market. Whether it be upgrading sales efforts or modifying marketing campaigns, it all boils down to managing the workforce accordingly to continue driving numbers for your company. However, since the global outbreak of COVID-19 in 2020, most operations have transitioned […]

With today’s technological advancements, customers are setting higher expectations for the companies they do business with. As a result, these companies are pushing aggressive marketing campaigns, becoming more competitive than ever. Thus, your business needs to build a name and establish a niche to survive.  In terms of raising brand awareness, the internet is a […]

No business will thrive or succeed without a robust customer base. That’s a fact you must take in earnest before getting into any entrepreneurial pursuit. No matter how cutting-edge a product or service is, a business is bound to fail if there’s no aggressive effort to reach out to your target market. The adage, “If […]

Employees are an essential asset to any organization’s success. If you want yours to flourish, take the time to find the perfect additions to your team and provide them with satisfying benefits, good pay, and a positive work environment. An effective human resource (HR) department ensures that all these responsibilities are met and more. But […]

We’ve all heard how pictures paint a thousand words, but creatives across all industries swear by the importance of visuals in business campaigns. Any marketer or brand specialist worth their salt will also tell you that how your images present your brand is as effective, if not more, as to how you talk about your […]