The real estate market has been erratic in recent years. It reached a standstill during the COVID-19 outbreak, plummeting to 18% from March to April 2020. While sales began to pick up in June of the same year, incoming political and economic instabilities would soon drag the market back down again. Keeping on top of […]

Did you know that 65% of sales come from returning customers? Getting clients to purchase from you again dictates a significant portion of your customer service efforts, making it one of the most crucial aspects for any business looking to maximize profits. Customer-facing roles need people with certain essential traits to effectively connect with their […]

Outsourcing has been a saving grace for many businesses worldwide. Companies of different sizes across the board are now getting firsthand experience on the benefits of outsourcing to boost productivity and maintain quality business operations. Solopreneurs and small business owners who wear multiple hats to get the job done have long enlisted outsourcing’s offer of […]

Video marketing is a cornerstone of any successful marketing campaign, as 92% of marketers will tell you. Because it’s such a popular and influential way to get consumer attention, you must compete with videos from different companies across industries. There are a lot of strategies you can use to help your videos stand out; the […]

As a small business owner, you wear many hats to ensure your company runs smoothly. You’re responsible for providing effective marketing campaigns, creating business plans, and developing ways to keep the brand competitive and profitable. Regardless of the number of roles you play, managing the company’s finances remains the most challenging. Unfortunately, small businesses may […]

At least 2.5 quintillion bytes of data containing valuable patterns and trends are created daily. You’d think many entrepreneurs leverage this to boost their brands, but only 26.5% of organizations are data-driven, proving that these reports are highly underused. As a business owner, data is one of the most valuable resources you can tap into […]

Instagram is the number one media platform for brands to build relationships. In a recent survey, about 90% of users follow at least one business on Instagram, and 70% don’t mind ads while watching them on the platform. So, it’s safe to say that companies are making the most out of it.  There are many […]

Managing a business is a full-time job, especially when you’re trying to be the best at what you do. Despite what industry you belong to, you’ll always likely work on a project of some sort. Some may be simple, and others not, depending on the objectives you’ve set out to achieve.  Running into obstacles and […]

Remote working has been a growing working arrangement around the world. What started as a safety measure because of the pandemic has rapidly evolved into the new norm of how businesses work nowadays. While most industries can comfortably migrate their operations to remote work, others may have a harder time adjusting. One of the processes […]

Connections are integral to success in the business world. Fortunately, building them has become much easier due to technological advancements. Nowadays, you only need to be on the right platform to network with fellow entrepreneurs and foster business relationships to scale your company. Enter one of the most used business-oriented social networking sites today—LinkedIn. LinkedIn […]

When running an e-commerce business, getting caught up in the day-to-day hustle is easy. From managing website updates to ensuring inventory is up-to-date, work never seems to end, especially now that the demand for digital shopping is rising.  Contrary to the e-commerce industry’s fast-paced nature, if you don’t take the time to connect with your […]

As a small business entrepreneur, you always want to ensure that your products or services reach as many people as possible. But in this technologically-advanced space where aggressive marketing campaigns won’t cut it anymore, you’ll have to be more strategic if you want people to do business with you without feeling overwhelmed. That’s where lead […]