- Strategy and benefits behind “education-first” marketing
- How to stop losing warm web leads - creating an effective lead magnet (content, title and capture structure)
- Website design tips for ideal customer journey and conversion
- Techniques to keep leads on the “nurture wheel” by earning the right to stay in their inbox and social feeds
- Tools to track user activity and conversion on your website
- Growth hack traffic strategies beyond paid campaigns to deliver highly targeted leads and opportunities - LinkedIn, online brand ambassadors, low-cost PR and other techniques
- The value of authority building for creating long-term brand equity and retention