Welcome to the Social Media Certification workbook. You’re about to start an exciting journey to transform your understanding and approach to social media marketing.

Today’s digital revolution has fundamentally changed how people gather and consume information. Gone are the days when consumers had to rely on companies to tell them what to buy and what to think about their products or services. Consumers instead prefer to discover relevant information on their own and through trusted friends or resources. Most importantly, they prefer to do so at a time and place most convenient to them.