We’ve all been there – you’re hanging out on the couch, phone in hand, and you’re scrolling through videos. You find one with an interesting title and you click on it, however, two minutes in, you’re already bored. You’ve lost interest and your eyes wander to the side bar, distracted, looking for a new video.
And it’s not like it was the video’s fault – it had all the right elements: a catchy title, a great thumbnail, and it actually had a lot of views. You were actually interested in what the video could have offered, it’s just your attention span has reached its limit.
It’s not you, it’s me.
Sometimes we can apply all the essential elements of producing a catchy, attention-grabbing video, filled with the perfect content crafted for the target audience but still it doesn’t reach the mark. At this point, we can actually say that it’s not an “us” situation but a “them” situation. This isn’t rare – we cannot control everything when it comes to marketing and promotions; and we definitely cannot force our audience to stay seated for the rest of the video we’ve produced. As entrepreneurs, we also cannot be satisfied with mere clicks on the thumbnails. We want our content to be understood, consumed, and more importantly, enjoyed.
We have a relationship with the audience, and when it comes to situations like these, where we say that “It’s not you, it’s me” – it doesn’t mean that we have to give up. On the contrary, these situations actually offer an opportunity.
Understanding the Audience
Situations like these offer us a glimpse into our audience. Instead of getting frustrated, we take a step back and understand our audience’s behavior. Living in the 21st century, we’ve seen the rise of the short content trend – made originally trendy by Vine in 2013, and revived by Tik Tok in 2016, Instagram (Instagram Stories), Facebook (My Day/Facebook Story) and Youtube (Youtube Shorts) other social media sites have incorporated a shorter video trend over the years. Consequently, this has shaped the recent generation to have a shorter attention span when it comes to audio visual content.
What’s the Deal?
Opus Clip is a generative AI video tool that smartly trims your long videos by analyzing highlights and rearranging them into viral short clips. Opus Clip will help you transform your video into media that’s effective in getting your story across. This addictive tool will help you increase your number of views, subscribers, and revenue by cutting down editing costs and maximizing your content.
Opus Clips curates videos into content that fits your audience’s watching patterns. Whatever behavior your audience adopts, this new Addictive Tool will help you keep up.
Marketing and Social Media
With Opus Clips, you create videos according to what you want the audience to learn in the format your audience wants to see. The AI tool makes creating viral content easier with no fuss. With smart options like keyword finding where you get to simply type a keyword mentioned to highlight a part of a clip and AI Co-Pilot where you get to control your clip length and save credits, producing videos for your business has never been easier. The fact that it also automatically caters to different social media platforms makes posting and publishing more efficient and manageable. Now that’s a trend we can get on with.
How to Get Started with Opus Clip
Opus Clip currently offers a “free-forever” plan that allows you to access their smart services (60-minutes free upload minutes per month) with zero cost. They also offer paid essential plans: casual usage with $19 USD per month (200 upload minutes in 80 HD), and professional usage with a yearly fee of $114USD (2400 upload minutes in 960 HD).
The yearly option is the recommended plan for professionals. It includes a fast queue benefit (where your clips jump ahead in the queue of free-trial users), AI Curation with Virality Score, Auto Reframe, Auto Post to Youtube Shorts, Tik Tok, and IG Reels, and more. Opus Clip also has an Enterprise Plan where you can make a deal for a larger production volume. Use Opus Clips to turn your videos into viral content that everyone will talk about. With Opus Clips, you don’t just grab people’s attention – you keep them.
Any suggestions?
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