Traditional marketing methods, such as poster ads and billboards, have helped businesses grow and thrive for a long time. However, companies must adjust their strategies as customer demands change, and technological advancements emerge.
Today, digital marketing is a cornerstone for many business operations, especially with the increasingly high number of people using the internet for work and leisure. In fact, 63.1% of the world’s population is online, which companies can tap into for their online campaigns.
If you’re interested in launching digital marketing initiatives for your business but don’t know how to start and disseminate it to your team, virtual assistants (VAs) included, this article can help.
What is Digital Marketing and Why is It Important?
Digital marketing, also called online marketing, uses digital technology to reach and communicate with people to promote a business product or service. Marketing initiatives are often delivered through search engines, websites, social media, email, and mobile apps to engage with customers and prospects.
As digital marketing continues to evolve, deploying omnichannel strategies can open many opportunities for business growth if done correctly. Here are a few ways digital marketing can help your brand thrive.
It allows for a wider geographic reach
Unlike traditional marketing, digital marketing can work globally. With industry tools and platforms readily available online, your business can reach potential customers across regions, countries, and even continents you have previously been unable to advertise.
It’s cost-effective
Digital marketing lets you get in touch with a wider range of audiences at a fraction of the cost of traditional marketing. On average, digital marketing can cost between $500 to $50,000 a month, while old-school campaigns can go as high as $8 million.
With digital marketing, you can target specific groups based on their interests and buying behaviors. You can also measure how well your ads perform, so you know how much each brings in and whether it’s worth continuing to run.
It’s highly customizable
Customization in digital marketing is almost limitless. It allows you to personalize your message for each audience using automated marketing tools. You can also target specific audiences and adjust your strategies accordingly to what they want out of your business.
It increases brand awareness
Today, a strong online presence means your business has a better chance of engaging with customers, attracting leads, and eventually creating brand advocates. When you maximize your digital marketing efforts, your brand’s online exposure can significantly impact your operations.
7 Types of Digital Marketing Tasks a Virtual Assistant Can Work On
When building your brand online, it’s easy to get overwhelmed. However, with a digital marketing virtual assistant, you can skip tedious tasks and focus on core business functions.
In case you’re wondering what a digital marketing virtual assistant is, here’s a digital marketing task list they can do for your business:
Search engine optimization (SEO)
SEO is the art and science of improving your website’s ranking in search engines like Google and Yahoo! It requires consistent research to attain the highest possible rank on a search engine results page (SERP).
To improve your SEO standing, your VA can optimize your website by using effective keywords in your content to help people find your business easier when searching for related services online. They can also do blog audits, build links, and upgrade your website’s user experience.
Content marketing
Content marketing is creating and promoting content to attract new customers and keep current ones. Today, 63% of content marketers use this strategy to build loyalty with their audience.
Your VA can write effective and relevant content, including blog posts, infographics, and e-books, that can benefit your brand’s target audience and catch the attention of general readers.
Social media marketing
As its name suggests, social media marketing is the process of promoting products or services on social media platforms. A VA can help your business, from creating content and writing social media captions to answering questions and engaging with your followers.
They can also connect with online communities to promote your brand; 64% of marketers invest in these communities to provide better business opportunities.
Email marketing
Another digital marketing task you can consider is email marketing, which you can use to send promotional messages to a targeted audience. It’s a direct marketing alternative to traditional paper-based direct mail advertisements.
Email marketing tasks often include compiling, scheduling, drafting, and creating graphics. A digital marketing virtual assistant can help handle all these behind-the-scenes tasks.
Pay-per-click (PPC) marketing
PPC marketing is when you pay for your ad to appear at the top of SERP. It’s a great way to get your business in front of customers who are already looking for your product line or service, making it an effective way to get new clients.
VAs can help manage ads, create and monitor campaigns, and track data to ensure the company gets a good payoff.
Video marketing
Video marketing can be used in many ways, from demonstrating product demos to highlighting client feedback. With this, 86% of businesses use video marketing as a strategy, and many have held steady since 2021.
A VA can help develop videos for your brand, from conceptualization down to execution. They can also optimize your videos by creating captions and subtitles for each one to make them more accessible to people.
Influencer marketing
Influencer marketing involves working with influencers for brand promotion. The idea is that if someone with a large online following is endorsing your product, their followers will more likely engage with your business to try and test the product or service out for themselves.
If you’re just starting your influencer marketing strategy, consider hiring a VA to help you find the right people to work with. Today, 68% of marketers work with influencers, so it’s a trend worth considering.
Launch Your Digital Marketing Efforts with VAs
The constant evolution of technology and its demand make online functions vital to a business’s success. You can look into many facets and study which digital marketing task list and other strategies work best for your company.
To learn more about virtual assistants for digital marketing and how to partner with one, you should check out Outsource Access! Outsource Access is a virtual assistant company with a team of seasoned marketing professionals to assist you in scaling your business.
