Content writing is a vital marketing process for every business across any industry, as it helps build both physical and online presence while creating customer trust and establishing credibility. In addition, consistent and high-quality content is key to attracting new customers and retaining current ones, driving better business performance overall.
According to a HubSpot study, 47% of buyers typically look at three to five pieces of content before inquiring with a sales representative. As such, it’s only essential to develop well-crafted and engaging content to stand out from the competitive crowd.
Like any other creative work, it helps to have a group of people brainstorm ideas for your business’s success, and seasoned content writers from an expert virtual assistant (VA) company might just be the right fit. So, if you’re on the lookout for someone to complete your team and drive your business to success, you may want to consider hiring a content writing VA.
What is a Content Writing Virtual Assistant?
A content writing VA is a highly trained professional who ideates and executes content for you and your business from a remote setup. They specialize in content creation, including writing, editing, proofreading, and publishing content.
Why Do You Need to Hire a Content Writing Virtual Assistant?
Many benefits come with hiring a dedicated person to assist in content writing. Here are some ways a content writing VA can positively impact your brand.
Publish content consistently
Publishing content allows your business to engage with a wide range of audiences as you’re showcasing your knowledge in the industry. However, consistently creating quality content that your readers will appreciate can be a tough ordeal. A skilled and experienced content writing VA can help produce brand new content regularly without sacrificing quality.
Get a fresh pair of eyes
When you’ve been working on a piece for so long, you may not immediately see what needs to be added, removed, or edited. With a fresh pair of eyes, content writing VAs can assist you by editing and proofreading your work to enhance its overall quality and readability.
Work with industry experts
Bringing in technical writers to your team can save you the time and headache of having to learn an entirely new topic for just one piece of content. Most VA companies have expert writers familiar with a broad range of concepts, so you don’t have to worry about taking crash courses every time a new project comes in.
Obtain cost-efficient work
It can be costly to onboard a full-time internal writer to develop an effective content strategy for your business. You have to provide adequate training, necessary equipment, and other overhead costs for hiring an additional employee. With content writing VAs, you can reduce your operational costs while generating more leads, as the partnership offers excellent flexibility.
Secure more time for core business functions
Much like other supplementary business functions, content writing VAs can help mark down the time it takes for you to create and execute fresh content for your business. Instead of putting all your time and resources into this type of work, you can focus on other core business functions that can accelerate your business growth.
How Can a Content Writing Virtual Assistant Help?
Give yourself a break and let a professional VA take charge of all things content for your company. Here are some of the tasks they can do to let your business thrive.
Write blog posts
It takes time and effort to optimize your blogs for search engines while keeping them relatable to your target market. Luckily, a content writer VA can take care of this for you—from generating trendy topics to posting articles.
Do research and analysis
Research is especially crucial when creating a blog or other forms of content that your audience will appreciate. However, as a busy entrepreneur, other more pressing tasks can get in the way that will make you lose your focus. Hiring a content writing VA can help you research and fact-check so that you’ll be publishing reliable content other people can use as a reference in the future.
Edit and proofread
Aside from putting out factual articles, you can increase your credibility in your industry by having content free from grammatical errors. As practiced beta testers, content writing VAs can improve the quality of your content by making it more engaging and doing a once-over to change any mistakes along the way.
Drive traffic to your website
When you optimize your content for search engines, you get to bring direct traffic to your website that is most likely from your target audience. Content writing VAs can help maintain this by drafting engaging content for your business, such as blogs, product descriptions, landing pages, and more. With this, you can leave a great first impression on your leads and keep present customers coming back for more.
Develop social media strategies
Building an online presence doesn’t just end with posting optimizing materials on your website. You also have to disseminate content to different channels to reach greater audiences. But, there may be times when you can’t think of the best creative strategies for social media. In this case, you can get help from a VA in conceptualizing a social media plan to gain traction from your target market.
Boost Your Content Creation, Team Up With a VA
Writing engaging and quality content sets your brand’s tone in this rather crowded and driven digital space. As trends change by the minute, it can definitely be challenging to keep up and stay ahead of the competition. With this, it’s important that you sign up for support from someone flexible, like a content writing VA, to help keep your business relevant and growing.
If you’re looking to redefine how you scale your business, Outsource Access can help you get started! As a well-established outsourcing and virtual services firm in the game, Outsource Access provides quality VA services that can elevate your content creation efforts and more with its pool of highly trained virtual staff. Check out our process or book a call to learn more!
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