As a business owner, it is important to keep up with all the latest social media platforms to reach a much larger and diversified audience. Currently, Twitter has been competitive and effective in the market, being a good platform for you to market your business. Moreover, it is no longer so much about numbers, follower count is simply a vanity metric if these followers have no interest in your services. Hence, it is important to engage with people who have an interest in your services and can potentially contribute to the growth of your business
With that, I introduce you to Followerwonk! The perfect tool to help you individuate your potential audience on Twitter which can significantly contribute to the success of your business.
Read on and discover how this tool can help your business.
Addictive Tool Name: Followerwonk
Product Boosting Category: Social Media Analytics Tool
What’s the deal?
Followerwonk is a professional social media analytics tool that allows users to gather and analyze information on Twitter users, determine trends, and expand their reach to broaden their audience, increase their follower base, and help progress their business key goals. This analytical platform helps businesses discover existing and potential followers, identify them by category (location, sentiments, who they follow, etc.), that could help optimize and boost your services. Knowing the trends of your followers will allow you to identify and engage brand influencers in their specific niches, compare relationships with competing brands, and effectively optimize brand campaigns by matching activities and posts that attract and engage followers.
One of Followerwonk’s best feature has to offer is its ability to use keywords to search for Twitter users and enable them to compare and contrast the information against various metrics (influence, followers, following, age, etc). This will help hustle up the process of searching for influential Twitter users, from bloggers to social media gurus to normal individuals with large followings. Users can dig into their analytics, statistics, and dig into their followers and see if they are relevant to the business or not.
Cost: You can start using the basic features for free! However, to maximize the rest of their exciting and more helpful features, click here to check the monthly rates of the Pro version.
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Happy emailing 🙂
Brad and The Brad Stevens Training Team