After months of rigorous planning, your e-commerce business is finally up and running. What was once an idea in your head is now a cash-generating machine. But while you commend yourself for this feat, it’s important to always keep the big picture in mind. After all, your entrepreneurial journey is only just starting.
If you want to attain business success as soon as possible, you need to have a growth-oriented mindset. This will require you to make efforts to scale up. Failure to make development a priority will put your competitors at an advantage, and this can eventually lead to your brand’s downfall.
How to Scale Your E-Commerce Business: 5 Winning Strategies
If you want to keep the profits pouring in, you need to work smart and have the necessary plans in place. To help you out, our guide will discuss five winning strategies that can scale your business.
Consider expanding to marketplaces
Strong brand awareness will be essential to attaining growth. Since it will provide you with more conversion opportunities, optimizing your business’ online visibility can grant you a significant edge against rival companies. Apart from investing in digital marketing campaigns, one great way to accomplish this is to be present across different marketplaces.
If your business is relatively new, being on online shopping platforms will be highly beneficial. To give you an avenue to build trust, be accessible on multiple sites. This will make all the difference in your sales. Note that 52% of online retail sales come from e-commerce marketplaces, so this figure should be enough to bring the point home.
Delegating and automating
Scaling a business will require all hands on deck. You can use all the help you can get, especially if your workload is starting to get the best of you. After all, shouldering too many responsibilities is inefficient. It is also a great way to ask for burnout, which may cause you to neglect both your professional and personal life.
Delegate tasks to focus on the more critical aspects of your business. Hiring a virtual assistant for your small business is a cost-efficient way to trim your workload significantly and get things done.
Another innovative way of boosting efficiency is automation. You can automate certain processes to free up your time and improve the customer experience. For instance, letting a chatbot handle small customer inquiries or investing in email messaging software for your promotions will allow you and your staff to dedicate time to business growth opportunities.
Outsource order fulfillment
New e-commerce brands are usually dealt with order fulfillment constraints. Packaging and shipping your products from home may give you a stronger sense of control, but doing so will just eat your schedule. As your customer base grows, it will be best to partner with a reliable agency.
Acquiring order fulfillment services comes with several perks. For starters, it allows you to save up on shipping costs since you won’t have to pay for postage and deliver products on your own. Letting others handle the logistics will also enable you to conserve your energy for more important matters.
While the upfront costs of outsourcing may cause you to feel hesitant, the returns you’ll gain will prove its worth as an investment.
Optimize your website
As you make use of online marketplaces, you shouldn’t forget about your own website’s performance. In this fast-paced, digital world, 47% of customers want a seamless time browsing, expecting sites to load in 2 seconds or less.
Faulty pages and lagging must be avoided since these obstructions will force your customers to look elsewhere. Ultimately, this will hold back your e-commerce from realizing its full potential.
With the points above in mind, optimize your site’s speed and design. A good balance of UX and UI elements will pave the way for a pleasant customer experience, increasing the chances of a sale. At the same time, leaving a good impression can do wonders for your brand’s reputation.
Strengthen customer support
As you run your business, some of your customers will inevitably have issues with your products. How you respond to these concerns will be crucial since they can greatly influence how they perceive your brand. Since you don’t want them to see or talk about you in a bad light, you need to double down customer support.
In case you can’t build an in-house support team, you can always outsource to a virtual assistant for the necessary solutions. VAs are highly trained professionals who can handle administrative tasks and customer service issues with ease. Their services also come at highly affordable rates and can be scaled anytime to match your growing needs.
Strategize for Success
Growing a business may be challenging, but it isn’t an impossible one. As long as you have the right strategies in place, you’ll be able to optimize your operations and take concrete steps towards success. Expanding to marketplaces and strengthening your customer support processes are just some of the ways you can improve your bottom line.
If you’re looking to boost your brand’s growth further, consider hiring an e-commerce virtual assistant. Letting a capable professional take some responsibilities off your plate will help you attain business success in no time. Contact us today to experience the cost-saving and performance-enhancing benefits of hiring a VA.